We’re an approved professional conference organiser (APCO) with a strong cultural focus.




Auaha is a business event agency

that partners with busy executives and business owners in order to design and deliver purposeful, dynamic events.

Our squad of business event professionals has an impressive depth of experience that includes valuable insights, industry expertise, up-to-date digital tools and Maori cultural competency, all of which allow us to confidently and professionally deliver quality outcomes for each of our clients, time and time again. All this means you can pull off an amazing event WITHOUT the overwhelm of going it alone.

It doesn’t matter if you’re looking to host your first event, switch gears on an established event, or do something altogether new: Auaha can make it happen!

We’re your business event strategist, innovator and implementer. 

Sandra Julian

Sandra is an Event Strategist and the founder of Auaha. She is super passionate about helping event owners create and host customised meaningful, jaw-dropping events through strategic event planning and implementation with a commitment to innovation.

She founded her first business 20 years ago, setting out to help other ambitious people in her local community start and manage their own business by working with them to create business and strategic plans, set up their systems, manage contracts, do the accounting and tax compliance, employment contracts, induction, payroll and so much more – it's what we called “management support”.

So as you may have guessed she's got a pretty good grip on how a successful business ticks.

Born and raised in Waitara, Sandra has whakapapa links to Ngāti Mutunga, Ngāti Tama, Poutama and Te Atiawa.